TORONTO, March 1/2001 – An aggressive billboard ad in Toronto showing stitches in wounds with the headline: “HOW MANY MORE DAYS BEFORE ANOTHER CHILD IS BITTEN BY A DOG?” is the latest salvo in the war against dog bites launched this week by The Humane Society of Canada. “If the campaign is successful, we hope to run ads across the country, says Al Hickey, Vancouver based Western Regional Director of The Humane Society of Canada (HSC). The creative was donated by the agency, TAXI, and the space donated by Mediacom. “This ad is in memory of all those children who have died or been maimed, and all of the dogs which have been killed,” said Hickey.


“Every 60 seconds, someone in Canada is bitten by a dog. Children are those most often at risk of being maimed or killed. How many more children have to die? How many more dogs have to die, before politicians sit up and take notice?” asks Michael O'Sullivan, Executive Director of The Humane Society of Canada (HSC). O’Sullivan, a father with two small children, and three dogs. The disappointing replies received from federal and provincial politicians are posted on the charity’s website.


CONTACT: Michael O'Sullivan by toll free 1-800-641-KIND or Michael on his cell phone (416) 876-9685 or at via twitter at and on Facebook at:

[For more than 17 years, Al Hickey was the Chief Executive of the BC SPCA and before that headed up the Alberta and BC Chambers of Commerce, and was the Executive Director of the Boys and Girls Club of Greater Vancouver. He has been The HSC Western Regional Director for over 12 years. He has 4 children and 6 grandchildren. For his lifetime of achievement dedicated to helping people, animals and the environment, we have bestowed upon him our prestigious Heroes for Animals Award, shared by only a handful of people and organizations.

A father with two children, and a houseful of dogs and cats, Michael O'Sullivan has worked across Canada and in over 110 countries during the last 40 years helping people, animals and nature.]

The Humane Society of Canada (HSC) works to protect dogs, cats, horses, birds, rabbits and small animals, livestock, lab animals, wildlife and the environment. We carry out hands on programs to help animals and nature, mount rescue operations, expose cruelty through hard hitting undercover investigations, work to pass laws to protect animals, use a multidisciplinary approach, support animal shelters and wildlife rehabilitation centres, and spread the word about how to help animals and nature through humane education.

The only organization of its kind, seven days a week, The Humane Society of Canada (HSC) works across the street, across Canada and around the world helping people, animals and the environment.

The Humane Society of Canada (HSC) depends entirely on donations to support our programs to help animals and the environment. All donations are gratefully acknowledged with a receipt for income tax purposes. If you would like to support our educational campaigns that protect animals and the environment please make a donation here. Because when it comes to fighting cruelty and violence, we don’t give up. Ever.