Vancouver, Nov.28/04 - Each year, tens of thousands of dogs and cats are lost. Wandering away from home, they may be at risk from illness or injury. Some may die, end up in a research lab, or be sold or adopted into a new home - and The Humane Society of Canada is trying to do something about this crisis.


"When someone's pet goes missing, panic and fear sets in. We are a nation of animal lovers, with more than 12 million dogs and cats living in every community across Canada. When your pet goes missing, a valued member of your family is lost," says Al Hickey, the charity's Western Regional Director. "Most people would do anything to get their four legged friend back."

HSC Executive Director, Michael O'Sullivan, who has a houseful of dogs and cats, explains:

"To help reunite lost pets with their families, we have launched The Humane Society of Canada's Pet Recovery Team which includes giving each pet a special id tag. On one side of the tag, is the pet's name and their owner's contact telephone numbers. On the other side of the tag, is a unique serial number keyed to each pet's information, complete with The Humane Society of Canada's toll free telephone number which works from anywhere in Canada and the United States."

"If your pet is lost outside of North America, then we will accept collect calls from anywhere in the world," promises O'Sullivan. "We want to help bring pets back home to their families, where they belong," he says.

Unlike other kinds of identification, The Humane Society of Canada's special tag acts as a double safeguard for people's pets, by providing both the charity's telephone number and the telephone numbers for their family who is out searching for them.

In order to make these tags as widely available as possible, The Humane Society of Canada is offering permanent free lifetime registrations for animal lovers and their pets. The charity says that people can register as many animals as they like, and update their pet's information at any time simply by calling their toll free number 1-800-641-KIND. If a tag is misplaced, the organization will also issue a replacement tag free of charge.

Just fill out the online registration form here or print out the form and send it by fax or mail to The Humane Society of Canada. A photo of the tag can be found here. Once the form has been filed, the tag is created right in the charity's office and mailed out right away.

"With our Pet Recovery Team, help for your missing pet, is just a phone call away," says O'Sullivan.

(Any information collected for our Pet Recovery Team is strictly for use by The Humane Society of Canada, and except to help return your lost pet to your family, will not be shared with anyone else).

CONTACT: Michael O'Sullivan by toll free 1-800-641-KIND or Michael on his cell phone (416) 876-9685 or at via twitter at and on Facebook at:

[For more than 17 years, Al Hickey was the Chief Executive of the BC SPCA and before that headed up the Alberta and BC Chambers of Commerce, and was the Executive Director of the Boys and Girls Club of Greater Vancouver. He has been The HSC Western Regional Director for over 12 years. He has 4 children and 6 grandchildren. For his lifetime of achievement dedicated to helping people, animals and the environment, we have bestowed upon him our prestigious Heroes for Animals Award, shared by only a handful of people and organizations.

A father with two children, and a houseful of dogs and cats, Michael O'Sullivan has worked across Canada and in over 110 countries during the last 40 years helping people, animals and nature.]

The Humane Society of Canada (HSC) works to protect dogs, cats, horses, birds, rabbits and small animals, livestock, lab animals, wildlife and the environment. We carry out hands on programs to help animals and nature, mount rescue operations, expose cruelty through hard hitting undercover investigations, work to pass laws to protect animals, use a multidisciplinary approach, support animal shelters and wildlife rehabilitation centres, and spread the word about how to help animals and nature through humane education.

The only organization of its kind, seven days a week, The Humane Society of Canada (HSC) works across the street, across Canada and around the world helping people, animals and the environment.

The Humane Society of Canada (HSC) depends entirely on donations to support our programs to help animals and the environment. All donations are gratefully acknowledged with a receipt for income tax purposes. If you would like to support our educational campaigns that protect animals and the environment please make a donation here. Because when it comes to fighting cruelty and violence, we don’t give up. Ever.