VANCOUVER, July 11, 2017 - The Humane Society of Canada (HSC) is once again asking Canadians and companies not to support the cruel animal spectacles that form a part of rodeos like the Calgary Stampede which takes place this year from July 7-16.

"Animal companions who are frightened of loud noises and bright flashes react in any of a number of ways," says Michael O'Sullivan, HSC Executive Director. "Some pets become anxious or nervous while other are terrified and try to escape – running the risk of becoming lost or injuring themselves," suggests O'Sullivan. "These animals need comforting and to be protected from potential harm."