VANCOUVER, June 12, 2012 – In light of recent tragic events; the attempted rescue of a dog locked in a car near Vaughan Mills and a dog rescued from the swealtering heat of a car parked at a Toronto mall. With a dramatic, hard hitting public service announcement: The Heat Is On, The Humane Society of Canada is again launching its nationwide campaign asking people to leave their pets at home during hot weather. Different versions of the multimedia PSA can be found here.
April 22, 2012, VANCOUVER – Sunday is Earth Day and a reminder that with only one planet to call home, everyone needs to pitch in and make sure that we treat every day as Earth Day says The Humane Society of Canada (HSC).
"Animal companions who are frightened of loud noises and bright flashes react in any of a number of ways," says Michael O'Sullivan, HSC Executive Director. "Some pets become anxious or nervous while other are terrified and try to escape – running the risk of becoming lost or injuring themselves," suggests O'Sullivan. "These animals need comforting and to be protected from potential harm."
"Each and every day, there are thousands of dedicated men and women on the front lines of animal protection, putting themselves in harm's way bringing environmental outlaws to justice. People like Ofir", says Michael O'Sullivan, The Humane Society of Canada's Chairman & CEO, who like Ofir has led dangerous undercover missions to save animals and their vanishing jungle homes.
"If you believe as I do that one person against all odds can make a difference, then you will be uplifted and inspired by this book."